Day's Work Media: Agency rebrand
Creating a cohesive brand for a stand-out agency
The brief
Day’s Work Media are a new media consultation agency – supporting new businesses within film and TV production to grow and succeed by providing business insight, advice, and solutions. They required a stand-out visual brand to use across multiple platforms that would communicate their professional and friendly personality.
Client
Day's Work Media
Scope of work
Brand development and deployment
Audience
Agency
Formats
Brand guidelines, logo
The solution
With the client we took the time to discover what the purpose of the business truly is, before going on to define what the key values are that need articulating. This formed the brief for our creative studio to design a compelling look and feel that delivers the visualisation of the business through typeface, colour and layout. Having explored a significant array of options we utilised ‘Bookmania’ font with a bright and simple colour palette all brought together with a striking device which plays on the business’s name.
The outcome
A vibrant set of visual guidelines was developed by our design and creative strategy team that incorporated their logo, graphic approach, typeface, colour palette and implementation examples ensuring that this solution works across digital, print, large format, and animation.
‘Pb fully understood the brand and came up with the perfect solution to the brief of helping a new company to set out its stall. The communication and speed of response was also particularly impressive. First class all round’.
Paul Day, Owner
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