Neucin Design: Rebrand
A brand refresh for a medical product design company
The brief
Neucin Design – a medical product design company – reached out to us at Pb because they felt their existing brand was not a true representation of the highly skilled and innovative team they are. As a successful, unique, and thriving company, they needed a new profile that reinforced their combination of design excellence and personality.
Client
Neucin Design
Scope of work
Brand development and deployment of a new brand
Audience
Healthcare professionals
Formats
Logo, look and feel, website, exhibition stand, document templates
The solution
Our creative process began by learning to discover exactly who Neucin are. By listening to them, their customers, their competitors, their partners and by evaluating their identity within their industry, we got to understand what makes them special.
With Neucin very much alongside us, we used this information to define the ‘why’, ‘what’, ‘who’, and ‘how’. Our Design Team then created numerous options before settling on a bold and playful visual approach. We could then deliver Neucin’s new brand powerfully and with relevance – clearly defining their purpose, values and personality.
The outcome
Neucin were ‘blown away’ with the brand we created for them! It expresses Neucin’s unique blend of expertise and personality – and we brought this to life across multiple platforms including their website and exhibition stands.
‘We couldn’t be happier with the end result. We absolutely love it! The new branding is bolder, more dynamic, more engaging and authentic and represents the evolution of our business. It clearly articulates our purpose, vision, values and expertise whilst retaining our personality and what makes us as a team and business unique in the medical device and development space.’
Gavin Kovacs – Technical Director, Neucin
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