Branding & Creative Strategy
Your creative strategy agency partner
Not sure how to represent your company, product, service or event to your audience? Our creative strategy agency can help!
Branding and creative strategies set the direction and tone of your business, defining who you are as a business, what you want to achieve and how you are going to achieve it. Production bureau is a full-service creative production agency that works with a whole host of clients, from small businesses to global corporations, across many industries. We can deliver all stages of your campaign, from brand and audience expertise to content and media; everything you need to achieve success.
What is creative strategy?
Creative strategy is the plan or approach that outlines how a brand or product is communicated to appeal to its target audiences and achieve specific business objectives. The strategy considers the brand’s unique attributes, target audience, competitors and current market trends to develop a concept and message that will resonate and differentiate. The strategy is to identify and define the core elements that provide momentum and meaning, such as the purpose, values, and personality which then informs how the brand is articulated.
Creative strategies are essential to ensuring that the brands we create deliver the most value and return on objectives.
Our process as a creative agency
Your journey with us is one of partnership and progress. We don’t just deliver services; we forge long-term relationships. Our creative team of innovators is dedicated to discovering and deploying solutions that don’t just meet your needs but magnify your message.
In a world full of messages, we strip away the superfluous and shine a spotlight on the real elements of your story. Our creative strategies cut through the noise, connecting with people on a human level. We don’t just create; we communicate.
We start any creative project by firstly understanding your goals and what you would like your creative work to achieve. Secondly, we’ll ask you to consider who your target market is. Who will benefit from your creative work? If you have specific targets in mind, we will take these into account. From here, we move into our inhouse creative process, which includes four key stages:
Discover
Research – the team carries out research and gathers a host of information relating to the target audience and project’s goals. This critical stage gives our creative work has a strong foundation and understand of the subject and audience.
Brainstorming – our creative team members come together to generate various ideas and concepts. This collaborative method allows us to explore different approaches and define a direction for the project.
Define
Here we refine the initial ideas into tangible concepts that can be developed further.
At this stage the core elements – purpose, position, objectives, values and personality are agreed and finalised with the client.
Design
This includes producing layouts, colour schemes, typography and any other visual elements that complement the objectives of the project.
Feedback – We will ask for your feedback and input to ensure that the project is in line with your expectations. This stage is vital to help refine the strategy and make any necessary changes. Your feedback will be incorporated into the project and adjustments will be made until your approval is obtained.
Deliver
This includes producing layouts, colour schemes, typography and any other visual elements that complement the objectives of the project.
Feedback – We will ask for your feedback and input to ensure that the project is in line with your expectations. This stage is vital to help refine the strategy and make any necessary changes. Your feedback will be incorporated into the project and adjustments will be made until your approval is obtained.
Creative strategy consultant
We understand how brand and creative strategy is essential to any business and can help identify your audience, develop unique and distinctive content, and create powerful marketing messages to attract customers. Our Creative Leads partner with you in defining the brief before our team of creatives, who have expertise in multiple areas, such as copywriting, art direction and graphic design, work together to deliver cohesive, impactful campaigns.
We can deliver a complete creative campaign or specific aspects only, such as event branding, logo design, font selection, branding guidelines and website design concepts; everything you could need to build a strong foundation for your business. Furthermore, if you’re an existing brand, our creative strategy experts can also provide consulting services to help evolve your image or reach new audiences.
Creative strategy delivery
We believe in imagination and creation, and take a unique approach to every project, but we are also practical and seek tangible results by setting defined goals measuring a return on your objectives.
A brand is more than just a logo or a colour scheme; it’s the heart of your business. Our team of creators and producers dive deep into your company’s ethos, crafting a brand identity that resonates with your audience and fits with current market trends. Our process is collaborative and clear, involving you at every step, making sure the brand we create together is not just a concept but a living, breathing expression of your organisation that works whatever the platform or channel. In short, we collaborate with you to create the stories you want to tell.
Previous creative strategy and branding work
Possibilites and conversation
Whether you’re starting from scratch or looking to overhaul your branding, identity and creative strategy, let’s have a conversation. Our highly experienced and incredibly talented team of specialists are here to help: creativeleads@productionbureau.com
Design is just one part of our many solutions
As an end-to-end creative production agency we offer a portfolio of offerings, either as stand-alone solutions or combined and integrated as required, from our Norwich and Edinburgh sites.