The challenge
Neucin Design – a medical product design company – reached out to us at Pb because they felt their existing brand was not a true representation of the highly skilled and innovative team they are. As a successful, unique, and thriving company, they needed a new profile that reinforced their combination of design excellence and personality.
The solution
Our creative process began by learning to discover exactly who Neucin are. By listening to them, their customers, their competitors, their partners and by evaluating their identity within their industry, we got to understand what makes them special.
With Neucin very much alongside us, we used this information to define the ‘why’, ‘what’, ‘who’, and ‘how’. Our Design Team then created numerous options before settling on a bold and playful visual approach. We could then deliver Neucin’s new brand powerfully and with relevance – clearly defining their purpose, values and personality.